Privacy Policy

1. Information We Collect

We collect various types of information to provide you with exceptional service and enhance your experience at our aura skypool Dubai facility.

1.1 Personal Information

When you make a reservation, register for membership, or contact us, we may collect:

• Contact Details: Full name, email address, phone number, and mailing address
• Identification Information: Date of birth, government-issued ID details (as required for security purposes)
• Payment Information: Credit card details, billing address, and transaction history
• Reservation Details: Booking dates, cabana preferences, guest count, and special requests
• Membership Information: Membership tier, preferences, and loyalty program participation

1.2 Automatically Collected Information

When you visit our website or use our digital services, we automatically collect:

• Device Information: IP address, browser type, operating system, and device identifiers
• Usage Data: Pages viewed, time spent on site, click patterns, and navigation paths
• Location Data: General geographic location based on IP address
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies

1.3 Information from Third Parties

We may receive information about you from:

• Social media platforms when you interact with our content or use social login features
• Travel and hospitality partners who facilitate bookings
• Payment processors and financial institutions
• Marketing and analytics service providers

2. How We Use Your Information

We use the collected information for various purposes to deliver world-class service at our infinity swimming pool facility:

2.1 Service Delivery and Operations

• Processing and managing your reservations and bookings
• Providing access to our infinity sky pool and premium amenities
• Managing membership accounts and loyalty programs
• Facilitating payment processing and financial transactions
• Communicating important information about your reservations and visits
• Responding to your inquiries, requests, and customer service needs

2.2 Personalization and Enhancement

• Customizing your experience based on preferences and past visits
• Recommending services, amenities, and special offers tailored to your interests
• Remembering your preferences for future visits
• Providing personalized content and communications

2.3 Marketing and Communications

• Sending promotional offers, special discounts, and exclusive deals
• Informing you about new services, events, and facility updates
• Conducting surveys and gathering feedback to improve our services
• Sharing news about our aura skypool Dubai and luxury amenities

2.4 Security and Legal Compliance

• Ensuring the safety and security of our guests and facilities
• Preventing fraud, unauthorized access, and illegal activities
• Complying with legal obligations and regulatory requirements
• Enforcing our terms of service and facility policies
• Protecting our rights, property, and the safety of our guests and staff

2.5 Analytics and Improvement

• Analyzing usage patterns and trends to improve our website and services
• Conducting research and development for new amenities and features
• Measuring the effectiveness of our marketing campaigns
• Optimizing facility operations and guest experiences

3. Information Sharing and Disclosure

We respect your privacy and only share your information in the following circumstances:

3.1 Service Providers and Partners

We may share your information with trusted third-party service providers who assist us in operating our business:

• Payment Processors: To securely process your transactions
• Technology Providers: For website hosting, data storage, and IT infrastructure
• Marketing Partners: To deliver targeted advertising and promotional campaigns
• Analytics Services: To analyze website traffic and user behavior
• Customer Service Platforms: To manage communications and support requests
• Hospitality Partners: Hotels and travel agencies that facilitate bookings

All service providers are contractually obligated to protect your information and use it only for specified purposes.

3.2 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Enforce our terms of service and facility policies
• Protect the rights, property, or safety of Infinity Sky Pool Aura, our guests, or others
• Investigate and prevent fraud, security breaches, or illegal activities
• Respond to emergency situations involving health or safety

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and provide options regarding your information.

3.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so, such as when participating in promotional partnerships or special events.

4. Data Security

We implement comprehensive security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction.

4.1 Technical Safeguards

• Encryption: All sensitive data is encrypted during transmission using SSL/TLS protocols
• Secure Storage: Personal information is stored on secure servers with restricted access
• Firewalls: Advanced firewall systems protect our networks from external threats
• Access Controls: Multi-factor authentication and role-based access restrictions
• Regular Security Audits: Periodic assessments and penetration testing
• Data Backup: Regular backups to prevent data loss

4.2 Organizational Safeguards

• Employee training on data protection and privacy best practices
• Confidentiality agreements with all staff members
• Limited access to personal information on a need-to-know basis
• Incident response procedures for potential security breaches
• Regular policy reviews and updates

4.3 Payment Security

We use PCI DSS compliant payment processors to handle all credit card transactions. We do not store complete credit card information on our servers. Payment data is tokenized and encrypted for maximum security.

5. Your Privacy Rights

You have important rights regarding your personal information. We are committed to honoring these rights and providing you with control over your data.

5.1 Access and Portability

• Right to Access: Request a copy of the personal information we hold about you
• Data Portability: Receive your data in a structured, commonly used format
• Information Transparency: Understand how your data is being used

5.2 Correction and Update

• Right to Rectification: Correct inaccurate or incomplete personal information
• Profile Updates: Modify your account details, preferences, and contact information
• Accuracy Maintenance: Ensure your information remains current and accurate

5.3 Deletion and Restriction

• Right to Erasure: Request deletion of your personal information (subject to legal obligations)
• Right to Restriction: Limit how we process your data in certain circumstances
• Account Closure: Close your account and remove associated data

5.4 Objection and Consent Withdrawal

• Right to Object: Object to processing of your data for direct marketing purposes
• Consent Withdrawal: Withdraw previously given consent at any time
• Marketing Opt-Out: Unsubscribe from promotional communications

5.5 Exercising Your Rights

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days and may require verification of your identity to protect your information.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website and gather information about usage patterns.

6.1 Types of Cookies We Use

• Essential Cookies: Required for website functionality, security, and basic operations
• Performance Cookies: Collect anonymous data about website usage and performance
• Functional Cookies: Remember your preferences and personalize your experience
• Marketing Cookies: Track your browsing to deliver relevant advertisements
• Analytics Cookies: Help us understand visitor behavior and improve our services

6.2 Third-Party Cookies

We may allow third-party service providers to place cookies on your device for:

• Website analytics and performance monitoring
• Targeted advertising and retargeting campaigns
• Social media integration and sharing features
• Payment processing and fraud prevention

6.3 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block all cookies (may affect website functionality)
• Receive notifications when cookies are set

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy and comply with legal obligations.

7.1 Retention Periods

• Active Accounts: Information retained while your account is active and for a reasonable period thereafter
• Reservation Records: Booking and transaction data retained for 7 years for accounting and legal purposes
• Marketing Data: Retained until you opt-out or request deletion
• Website Analytics: Aggregated data retained indefinitely; individual data retained for 26 months
• Customer Service Records: Communication logs retained for 3 years
• Security Footage: CCTV recordings retained for 90 days unless required for investigations

7.2 Deletion Procedures

When retention periods expire or you request deletion, we:

• Permanently delete or anonymize your personal information
• Remove data from active databases and backup systems
• Ensure secure destruction of physical records
• Maintain only aggregated, non-identifiable data for statistical purposes

7.3 Legal Holds

We may retain information beyond standard retention periods when required by law, legal proceedings, investigations, or to protect our legal rights.

8. International Data Transfers

Infinity Sky Pool Aura operates in Dubai, UAE. If you are accessing our services from outside the UAE, please be aware that your information may be transferred to, stored, and processed in the UAE and other countries where our service providers operate.

8.1 Data Protection Standards

We ensure that international data transfers comply with applicable data protection laws by:

• Implementing appropriate safeguards and security measures
• Using standard contractual clauses approved by relevant authorities
• Ensuring service providers maintain adequate data protection standards
• Complying with UAE data protection regulations and international best practices

8.2 Cross-Border Processing

By using our services, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence. We take all reasonable steps to ensure your data receives adequate protection regardless of location.

9. Children's Privacy

Infinity Sky Pool Aura is a luxury facility designed for adults and families. We do not knowingly collect personal information from children under 18 years of age without parental consent.

9.1 Parental Consent

• Reservations for minors must be made by a parent or legal guardian
• Parents are responsible for supervising children during visits
• We may collect limited information about children for safety and operational purposes
• Parents can request access to or deletion of their child's information

9.2 Age Verification

If we discover that we have inadvertently collected information from a child without proper parental consent, we will take immediate steps to delete such information from our systems.

10. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, and services that are not operated by Infinity Sky Pool Aura.

10.1 External Websites

We are not responsible for the privacy practices or content of third-party websites. When you click on external links, you leave our website and are subject to the privacy policies of those third parties. We encourage you to review their privacy policies before providing any personal information.

10.2 Social Media Integration

Our website may include social media features and widgets (such as Facebook, Instagram, and Twitter buttons). These features may collect your IP address, track pages you visit, and set cookies. Your interactions with these features are governed by the privacy policies of the respective social media platforms.

10.3 Third-Party Services

We use various third-party services for:

• Payment processing (subject to their privacy policies)
• Analytics and performance monitoring
• Customer relationship management
• Email marketing and communications

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations.

11.1 Notification of Changes

When we make material changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this policy
• Post a prominent notice on our website
• Send email notifications to registered users (for significant changes)
• Provide a summary of key changes

11.2 Your Continued Use

Your continued use of our services after any changes to this Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with the changes, please discontinue use of our services and contact us to close your account.

11.3 Policy Archive

Previous versions of this Privacy Policy are available upon request. Contact us if you would like to review earlier versions.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using the information below. We are committed to addressing your inquiries promptly and transparently.

12.1 Response Time

We strive to respond to all privacy-related inquiries within:

• General Questions: 2-3 business days
• Data Access Requests: Within 30 days
• Urgent Security Concerns: Within 24 hours
• Complaint Resolution: Within 15 business days

12.2 Regulatory Authority

If you believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.

13. Consent and Acknowledgment

By using our website, making a reservation, or visiting our aura skypool Dubai facility, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. You consent to the collection, use, and disclosure of your personal information as described herein.

13.1 Voluntary Provision

Providing personal information to us is voluntary. However, certain information is necessary to:

• Process reservations and provide access to our infinity swimming pool
• Deliver requested services and amenities
• Comply with legal and regulatory requirements
• Ensure the safety and security of all guests

If you choose not to provide required information, we may be unable to fulfill your requests or provide certain services.

13.2 Withdrawal of Consent

You may withdraw your consent at any time by contacting us. Please note that withdrawal of consent may affect our ability to provide certain services and may result in the closure of your account.